Research mentions in media, online news sites, and publications

Texas State University KTSW 89.9 Ca$h Radio Business News, September 2022, Business for Good, B Corporations, and the Future of Business

University of Wisconsin Forward Thinking Faculty Blog, February 19, 2020, You Can’t Touch This: Why Blocking Shoppers May Boost Your Sales

Culverhouse College of Business Research News, November 22, 2019, Academia and Industry Come Together at First Annual Manufacturing Forum

Marketing News, November-December 2018, Alpha Males and Subconscious Sales

AMA SERVSIG News, October 8, 2018, Nancy Sirianni is Emerging Service Scholar 2018

Harvard Business Review, September-October 2018, Men Buy More From Manly Men

New Neuromarketing, May 23, 2018, Men Beware: The Abercrombie & Fitch Effect

WalletHub, May 10, 2018, Ask the Experts

LIFT PhD, August 11, 2015, Brand Identity Must be Lived to Be Real

Emerald Literati Network, May 31, 2015, Awards for Excellence – 2015  *Journal of Service Management Highly Commended Award

AMA SERVSIG News, March 22, 2015, Excellent Service Research Awarded 

Forbes, November 23, 2014, Use These 5 Tips To Align Employees With Your Brand

D’Amore-McKim School of Business Faculty Blog, August 1, 2014, Can Technology Get in the Way of Customer Service? (republished)

CustomerThink, July 30, 2014, When Technology Gets in the Way of Customer Service (republished) *Editor’s Pick

Arizona State University: Center for Services Leadership Blog, July 30, 2014, When Technology Gets in the Way of Customer Service

Marketing Science Institute, February 21, 2014, Employee Behavior Can Build Your Brand

Arizona State University: Center for Services Leadership Blog, January 27, 2014, Bringing Brands to Life

Karlstad University: CTF Service Research Center News, September 3, 2013, Guest Researcher in Service Innovation for Sustainable Business

Texas Christian University Magazine, April 18, 2012, Objects of Affection

Texas Christian University: Neeley School of Business News, January 2012, Nancy Sirianni’s Research Earns Invitation to Partner with Prestigious Research Center

Time Magazine: Business & Money, July 26, 2011, The Reason You’re in Love With Material Possessions? Loneliness

The Consumerist, July 22, 2011, Study: People Love Their Cars Because They’re Lonely

NPR, July 20, 2011, Kicking Love Into Gear: A Journalist And Her Volvo

The Washington Post Magazine, July 15, 2011, Crash and Yearn

Texas Christian University: Neeley School of Business News, June 1, 2011, Love-Smitten Consumers Will Do Anything for Their Gadgets

Time Magazine: Tech, February 14, 2011, Can You Be “In Love” With Your Gadgets? Study Says Yes

Arizona State University: Research Matters, February 10, 2011, Material Love Affair

Arizona State University: State Press, February 10, 2011, Study: People Can Feel True Love for Objects

Arizona State University: ASU News, February 9, 2011, Strange Valentines: Customers are ‘In Love’ with Possessions

Toronto Sun, February 9. 2011, People Can – and Do – Fall in Love with Objects: Study

Arizona State University: knowWPC, February 8. 2011, Driven to Love: Business Booms when Passion Meets Possessions

US News & World Report, December 29, 2010, Love of Possessions Can Run Deep, Study Shows

The Financial Express, December 23, 2010, Is it Possible to Be in Love with Cars, PCs?

Science Daily, December 22, 2010, Love Smitten Consumers Will Do Anything for Their Cars and Guns