Nancy J. Sirianni is the D. Paul Jones, Jr. and Charlene Jones Compass Bank Endowed Chair in Services Marketing and Associate Professor of Marketing at the Culverhouse College of Commerce at the University of Alabama (Ph.D. Arizona State University, B.A. University of Texas at Austin). She is also a Research Faculty fellow of the Center for Services Leadership at Arizona State University.
Nancy is working to understand and innovate the customer experience. Her current research focuses on customer service, employee-customer interactions, and branding. She also investigates the role of emotions and affective states on consumer behavior. Nancy’s work has been published in leading journals including the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Service Research. Her research has been featured in Forbes, Time, U.S. News & World Report, The Financial Express, Science Daily, NPR, and The Washington Post Magazine.
Nancy was honored as a Marketing Science Institute Young Scholar in 2015 for her early career contributions to the field of marketing, and her research won a Marketing Science Institute grant. She was also recognized as a finalist for the AMA Retailing and Pricing Special Interest Group Young Scholar Award. She regularly reviews for a number of marketing journals and academic conferences, and actively serves on the editorial review boards for the Journal of the Academy of Marketing Science, the Journal of Service Research, the Journal of Retailing, and the Journal of Business Research.
Her industry background includes eight years of service management, marketing research, and consulting experience with Accenture, BSI Consulting, and Insperity. Nancy has taught Introduction to Marketing, Marketing Management, Marketing Research, Service Marketing Strategy, and Consumer Behavior, and enjoys bringing marketing concepts to life in her undergraduate and MBA classes.
Originally from Houston, Texas, Nancy is fan of art museums, breakfast tacos, Boston Terriers (especially rescue BTs), and the Texas Longhorns.