Nancy J. Sirianni is the D. Paul Jones, Jr. and Charlene Jones Compass Bank Endowed Chair in Services Marketing and Associate Professor of Marketing at the Culverhouse College of Commerce at the University of Alabama (Ph.D. Arizona State University, B.A. University of Texas at Austin). She maintains active affiliations with research centers at Arizona State University, Oklahoma State University, and Karlstad University in Sweden.

Nancy is working to understand and innovate the frontline customer experience. Her main research interests include retail and service marketing, employee-customer interactions, and service brand strategy. She is also interested in understanding the role of emotions and affective states on consumer behavior. Nancy’s work has been published in leading journals including the Journal of Marketing, the Journal of Consumer Research, and the Journal of Service Research. Her research has been featured in ForbesTime, U.S. News & World Report, The Financial Express, Science Daily, NPR, and The Washington Post Magazine.

Nancy was honored as a Marketing Science Institute Young Scholar in 2015 for her early career contributions to the field of marketing, and her research recently won a Marketing Science Institute grant. She was also recognized as a finalist for the AMA Retailing and Pricing Special Interest Group Young Scholar Award. She regularly reviews for a number of marketing journals and academic conferences, and actively serves on the editorial review boards for the Journal of the Academy of Marketing Science and the Journal of Service Research.  

Her industry background includes eight years of service management, marketing research, and consulting experience with Insperity, BSI Consulting, and Accenture. Nancy has taught Introduction to Marketing, Marketing Management, Marketing Research, Service Marketing Strategy, and Consumer Behavior, and enjoys bringing marketing concepts to life in her undergraduate and MBA classes.

Originally from Houston, Texas, Nancy is fan of art museums, breakfast tacos, antique markets, Boston Terriers, and the Texas Longhorns. When not researching or teaching, she can be found exploring the South with her husband Chris or planning their next adventure.

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