ABOUT

Nancy J. Sirianni is an Associate Professor of Marketing and currently holds the Jones Endowed Chair at the Culverhouse College of Business at the University of Alabama (Ph.D. Arizona State University, B.A. University of Texas at Austin). She also serves as a research faculty fellow for the Center for Services Leadership at Arizona State University. Her industry background includes eight years of combined experience in consulting, marketing research, and service management with Accenture, BSI Consulting, and Insperity.

Across her research program, Nancy is working to understand and innovate the customer experience.  Her current research projects focus on retail and service marketing, branding, and investigating the role of emotions on consumer behavior. Nancy’s work has been published in premier journals including the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of International Business Studies, and the Journal of Service Research, among others. Her research findings have been featured in ForbesTime, U.S. News & World Report, Harvard Business ReviewThe Financial Express, Science Daily, NPR, and The Washington Post Magazine. She enjoys collaborating with retail and service firms, and has conducted field experiments with IKEA, Virgin Pulse, A&W Canada, and Carpe Vino.

She was honored for her early career contributions with the 2018 AMA SERVSIG Emerging Service Scholar Award, and she was named a Marketing Science Institute Young Scholar in 2015. In addition, her research won a Marketing Science Institute grant. She regularly reviews for a number of marketing journals and academic conferences, and actively serves on the editorial review boards for the Journal of Retailing and the Journal of Service Research. 

Nancy’s work in the classroom has garnered a number of teaching awards and honors, including the 2018 Outstanding Marketing Faculty Educator Award at the University of Alabama, and she was a finalist for UA’s prestigious “Last Lecture” teaching honor in 2017. Nancy has taught Introduction to Marketing, Marketing Management, Marketing Research, Service Marketing Strategy, and Consumer Behavior, and enjoys bringing marketing concepts to life in her undergraduate and graduate classes.