Nancy J. Sirianni is an Associate Professor of Marketing, and currently holds the Jones Endowed Chair at the Culverhouse College of Business at the University of Alabama (Ph.D. Arizona State University, B.A. University of Texas at Austin). She also serves as a research faculty fellow for the Center for Services Leadership at Arizona State University.
Across her research program, Nancy is working to understand and innovate the customer brand experience. She studies how customers use information gleaned from their interactions with frontline employees, retail and service environments, advertising, firm communications, and social media to process brand meaning, form brand evaluations, and develop brand relationships. She also examines the role of emotions and affective states on consumer behavior and well-being. Nancy’s work has been published in leading journals including the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Service Research, and the Journal of Business Research, and her research is forthcoming in the Journal of International Business Studies. Her research has been featured in Forbes, Time, U.S. News & World Report, The Financial Express, Science Daily, NPR, and The Washington Post Magazine.
Nancy was honored as a Marketing Science Institute Young Scholar in 2015 for her early career contributions to the field of marketing, and her research won a Marketing Science Institute grant. She was also recognized as a finalist for the AMA Retailing and Pricing Special Interest Group Young Scholar Award. She regularly reviews for a number of marketing journals and academic conferences, and actively serves on the editorial review boards for the Journal of the Academy of Marketing Science, the Journal of Service Research, the Journal of Retailing, and the Journal of Business Research.
Her industry background includes eight years of consulting, marketing research, and service management experience with Accenture, BSI Consulting, and Insperity. Nancy has taught Introduction to Marketing, Marketing Management, Marketing Research, Service Marketing Strategy, and Consumer Behavior, and enjoys bringing marketing concepts to life in her undergraduate and MBA classes.
Originally from Houston, Texas, Nancy is fan of yacht rock, breakfast tacos, Boston Terriers (especially rescue BTs), and the Texas Longhorns.