Dr. Nancy J. Sirianni is an Associate Professor of Marketing and holds the Jones Endowed Chair of Service Marketing at the Culverhouse College of Business at the University of Alabama (Ph.D. Arizona State University, B.A. University of Texas at Austin). She also serves as a research faculty fellow for the Center for Services Leadership at Arizona State University. Her industry background includes eight years of combined experience in consulting, marketing research, and service management with Accenture, BSI Consulting, and Insperity.
Nancy works at the intersection of consumer psychology and marketing strategy to understand and innovate the customer experience. Her research projects focus on: branding, retail & service marketing, sensory marketing, and digital marketing.
Nancy’s research has been published in premier journals including the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of International Business Studies, the Journal of Retailing, and the Journal of Service Research, among others. Her research findings have been featured in Forbes, Time, U.S. News & World Report, Harvard Business Review, The Financial Express, Science Daily, NPR, and The Washington Post Magazine. She enjoys collaborating with retail and service firms, and has conducted field experiments with IKEA, Virgin Pulse, A&W Canada, and Carpe Vino.
She was honored for her early career research contributions with the 2018 AMA SERVSIG Emerging Service Scholar Award, and she was named a Marketing Science Institute Young Scholar in 2015. Her research has won grants from the Marketing Science Institute, the Swedish Knowledge Foundation, and the Office of Research and Economic Development at the University of Alabama. She regularly reviews for a number of marketing journals and academic conferences, and actively serves on the editorial review boards for the Journal of Retailing and the Journal of Service Research.
Nancy’s work in the classroom has garnered a number of teaching awards and honors, including the 2018 Outstanding Marketing Faculty Educator Award at the University of Alabama, and she was a finalist for UA’s prestigious “Last Lecture” teaching honor in 2017. Nancy has taught Introduction to Marketing, Marketing Management, Marketing Research, Service Marketing Strategy, and Consumer Behavior, and enjoys bringing marketing concepts to life in her undergraduate, masters, and doctoral courses.