Dr. Nancy J. Sirianni (Ph.D. Arizona State University, B.A. University of Texas at Austin) works at the intersection of consumer psychology and marketing strategy to understand and innovate the customer experience. Her current research projects focus on: frontline marketing (employee-customer interactions), retail & service marketing, and improving consumer health & well-being. Her pronouns are she/her/hers.
Dr. Sirianni currently serves on the faculty at the McCombs School of Business at the University of Texas at Austin as Director of the Texas Master of Science in Marketing program, and she also teaches Consumer Behavior and Information & Analysis courses in the McCombs BBA program. In addition, Dr. Sirianni is a research faculty member of the Center for Services Leadership at Arizona State University. She previously held the Jones Endowed Chair in Services Marketing, and served as a tenured Associate Professor of Marketing at the Culverhouse College of Business at the University of Alabama. Her industry background includes eight years of combined experience in consulting, marketing research, and service management with Accenture, BSI Consulting, and Insperity.
Dr. Sirianni’s research has been published in premier journals including the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of International Business Studies, the Journal of Retailing, and the Journal of Service Research, among others. Her research findings have been featured in Forbes, Time, U.S. News & World Report, Harvard Business Review, The Financial Express, Science Daily, NPR, and The Washington Post Magazine. She enjoys collaborating with retail and service firms, and has conducted field experiments with IKEA, Virgin Pulse, A&W Canada, and Carpe Vino.
She was honored for her early career research contributions with the 2018 AMA SERVSIG Emerging Service Scholar Award, and she was named a Marketing Science Institute Young Scholar in 2015. Her research has won grants from the Marketing Science Institute, the Swedish Knowledge Foundation, and the Office of Research and Economic Development at the University of Alabama.
Dr. Sirianni’s work in the classroom has garnered a number of teaching awards and honors, including being listed on the 2022 McCombs BBA Faculty Honor Roll at the University of Texas at Austin, winning the 2018 Outstanding Marketing Faculty Educator Award at the University of Alabama, and she was a finalist for UA’s prestigious “Last Lecture” teaching honor in 2017. She has taught Introduction to Marketing, Marketing Management, Marketing Research/Information & Analysis, Service Marketing Strategy, Managing Service Excellence, and Consumer Behavior, and enjoys bringing marketing concepts to life in her undergraduate, masters, and doctoral courses.
She lives in Austin, Texas, with her husband and their two beloved dogs.